Axcera | AXCERA ENDORSES A-VSB AS THE PREFERRED MOBILE TV TECHNOLOGY FOR ATSC BROADCASTERS AND SHOWCASES AN A-VSB MOBILE TV DEMONSTRATION AT NAB 2008

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AXCERA ENDORSES A-VSB AS THE PREFERRED MOBILE TV TECHNOLOGY FOR ATSC BROADCASTERS AND SHOWCASES AN A-VSB MOBILE TV DEMONSTRATION AT NAB 2008

APRIL 16, 2008, LAWRENCE, PA, U.S.A. - Axcera, a leading manufacturer and integrator of best-of-breed technology for the television broadcast, mobile media and broadband wireless access industries, today announced itÕs full support and endorsement of A-VSB (Advanced Vestigial Side-Band) as the preferred Mobile TV technology for ATSC operators. Axcera is the first prominent US based manufacturer to formally endorse A-VSB technology. Extending its industry leading position in the mobile media industry and the first to provide transmission solutions for commercial deployment of ATSC single frequency networks (SFN), Axcera extends its support of the latest Mobile TV standards with the most current technology.

"Drawing upon our extensive experience in Mobile TV technology it is apparent that A-VSB is highly efficient technology architecture for ATSC operation with proven SFN capability which we know is essential for commercially viable Mobile TV networks", said David Neff, President of Axcera. "A-VSB also has the longest track record of development which has consistently been conducted as an open standardization collaboration making available the best of breed technology to all adopters of the technology. In addition, third generation chipsets have been implemented for handsets and other mobile devices making A-VSB the most mature ATSC compatible technology."

Axcera is showcasing an A-VSB Mobile TV demonstration at the National Association of Broadcasters trade show, April 14th through 17th, at the Las Vegas Convention Center (LVCC) in Las Vegas, Nevada. Visitors to Axcera booth number C1307 will have the opportunity to sample the user experience of A-VSB Mobile TV technology by viewing program content on the latest mobile handsets.

For more information on A-VSB and other Terrestrial and Mobile TV standards and technology and on Axcera or any of its products, please visit www.axcera.com, or stop by NAB 2008 booth C1307.

About Axcera
Axcera (www.axcera.com) is a premier provider of transmission equipment and systems for the television broadcast, mobile media and broadband wireless/MMDS industries, and is headquartered in Lawrence, Pennsylvania. Carrying on the tradition of offering the best products and services for over 25 years, the company has earned its reputation as a high-quality manufacturer and integrator focused on meeting customers' needs. Today Axcera provides the most complete line of television transmitter systems and mobile media base stations available from any manufacturer, as well as end-to-end broadband wireless/MMDS solutions, including complete network planning, design and integration services. More information about Axcera is available at www.axcera.com

Contact
Jack Wilson, Dir. of Marketing
724-873-8100 ext. 129
jwilson@axcera.com

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